Evaluation question 4

The question is 'Who would be the audience for your media product'. In this question I will look at what the ideal age, gender, class, and background of my target audience. In addition I will look at how my film would attract this target audience and how it will satisfy them. I personally believed that my ideal target audience would be young adults, male, from a reasonably developed country, and any country. I believed this for a number of reasons.

young adult - Usually the most views of a horror thriller are young adults, as young are too easily scared or not allowed, whereas it doesn't suit the taste of a lot of elderly people.

male- This is because males are stereotyped to be more 'manly' and therefore would be prepared to watch my film.

higher classes - This is because they have more disposable income to pay to watch my film as well as having the technology, etc.

Background - Any as there is no real target on background.

However to test my hypothesis out I did a small study by showing a range of 20 people my film, and then got them to fill out a questionnaire. The question asked were:

1 - How old are you?
2 - What gender are you?
3 - What class would you say you are part of?
4 - Where were you taught, and live?
5 - Would you watch this film?

However I will only the present the data from those who answered yes to 'would you watch this film'.
Here are the answers:

1 -

This shows that my prediction that most viewers will be young adults was correct.

2 -

This chart shows that my prediction for the gender was correct to, and that a majority would be male.

3 -

This chart does show that there is a wide range of classes which are prepared to view my film. However the most popular is the middle and upper class, due to them having more income to spend on entertainment, whereas the lower class do not.


4 -

            There was a wide range of details on the backgrounds of participants, yet similarities                               included, education and culture.

5 -

           Out of the 20 participants I asked to complete the questionnaire 5 would not want to see my film,            the features of these people included being, female, and too young or old.

So how might I attract the target audience. Simple. Due to conducting the research onto the target audience we can see how to target them. I believe that TV advertising would be most useful as most of the target are from higher social classes so would own a TV, as well as almost everyone having one. Then we would target young adults, so therefore don't advertise it on channels or programmes which elder people watch such antiques roadshow. Moreover to attract males you could bias it towards the gender, such as slogans like 'the film any guy won't want to miss'.