To answer this question I used a range of techniques. The first thing I did was create a questionnaire earlier on in the development of my film, this helped me as it outline what to aim at such as, gender, sub genre, ages, and plot. Here is a link to the questionnaire and results.
http://aaronmblack.blogspot.co.uk/2014/04/questionnaire.html
http://aaronmblack.blogspot.co.uk/2014/04/questionnaire-results.html
However once my video had been made I decided to interview people with a variety of characteristics to see what made my film appeal to them. This then helped me to see what people actually like about my intro, and which areas of my film will actually attract the audience. Overall what I believe I found was that younger people are attract to action and tension, whereas more older people attract to the thriller characteristics and atmosphere. Here is the video of the interview;
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